Blog

Welcome to our blog, where we share insights and practical tips on business and website strategy to help you succeed in the digital age. 🌐 Stay informed with our latest articles on optimizing your business approach, crafting effective website strategies, and navigating the ever-evolving digital landscape. 🚀 Dive into the latest trends, expert advice, and actionable ideas to support your growth. 📈

Flat-style digital illustration of the Google Ads logo between two browser windows, one featuring an 'AD' with a magnifying glass and the other showing a globe with a cursor. Uses a muted beige and olive palette
Flat-style digital illustration of the Google Ads logo between two browser windows, one featuring an 'AD' with a magnifying glass and the other showing a globe with a cursor. Uses a muted beige and olive palette
Flat-style digital illustration of the Google Ads logo between two browser windows, one featuring an 'AD' with a magnifying glass and the other showing a globe with a cursor. Uses a muted beige and olive palette

Understanding Google Ads A Summary

Learn how Google Ads can boost your small business. From basics to campaign tips, 53 Degrees North offers clear, practical guides to help you succeed online.

Jun 11, 2025

Illustration showing a laptop with Google Ads dashboard, surrounded by icons for targeting, keywords, and budget, styled in earthy 'dune' brand colours, representing digital marketing setup for small businesses.
Illustration showing a laptop with Google Ads dashboard, surrounded by icons for targeting, keywords, and budget, styled in earthy 'dune' brand colours, representing digital marketing setup for small businesses.
Illustration showing a laptop with Google Ads dashboard, surrounded by icons for targeting, keywords, and budget, styled in earthy 'dune' brand colours, representing digital marketing setup for small businesses.

Getting Started with Google Ads: A Beginner’s Guide to Your First Campaign

Start your first Google Ads campaign with confidence! This beginner’s guide covers essential strategies, key steps, and helpful resources to help your business grow effectively online.

Jun 4, 2025

Illustration showing the synergy between Google Ads and a website landing page, with a split-screen view connected by arrows representing traffic and conversions.
Illustration showing the synergy between Google Ads and a website landing page, with a split-screen view connected by arrows representing traffic and conversions.
Illustration showing the synergy between Google Ads and a website landing page, with a split-screen view connected by arrows representing traffic and conversions.

How Google Ads and Your Website Work Together: Explaining the Synergy

Discover how Google Ads and your website work together to boost targeted traffic, improve conversions, and maximise ROI with practical tips and real-world case studies.

May 28, 2025

Infographic illustrating the top benefits of using Google Ads, including immediate visibility, targeted advertising, cost-effectiveness, measurable results, flexibility, local reach, and fast results compared to SEO.
Infographic illustrating the top benefits of using Google Ads, including immediate visibility, targeted advertising, cost-effectiveness, measurable results, flexibility, local reach, and fast results compared to SEO.
Infographic illustrating the top benefits of using Google Ads, including immediate visibility, targeted advertising, cost-effectiveness, measurable results, flexibility, local reach, and fast results compared to SEO.

What are the Top Benefits of Google Ads for Small Businesses?

Discover the top benefits of Google Ads for small businesses, from immediate visibility to cost control and targeted advertising. Learn how it can help your business grow and succeed online.

May 21, 2025

Illustration comparing a full website with multiple pages to a single landing page with one clear call-to-action.
Illustration comparing a full website with multiple pages to a single landing page with one clear call-to-action.
Illustration comparing a full website with multiple pages to a single landing page with one clear call-to-action.

Website vs. Landing Page: Where Should You Start?

Confused about landing pages vs websites? This guide breaks down the key differences to help you launch smart, grow fast, and pick the right option for your business goals.

May 12, 2025

Google Ads dashboard showing campaign performance data, including graphs and key metrics for analysis.
Google Ads dashboard showing campaign performance data, including graphs and key metrics for analysis.
Google Ads dashboard showing campaign performance data, including graphs and key metrics for analysis.

What Are Google Ads?

Discover effective digital marketing strategies, from Google Ads to website design tips. Learn how to drive traffic, grow your business, and succeed online with expert insights and practical guides.

May 7, 2025

Diagram showing a user journey on a website, highlighting key UX elements like accessibility, mobile experience, checkout, and confirmation
Diagram showing a user journey on a website, highlighting key UX elements like accessibility, mobile experience, checkout, and confirmation
Diagram showing a user journey on a website, highlighting key UX elements like accessibility, mobile experience, checkout, and confirmation

Reflecting on Our UX Journey

Explore practical insights on user experience, mobile-friendly design, accessibility, and common UX pitfalls. Learn how to optimise your website for better user engagement and performance.

Apr 30, 2025

Landscape infographic displaying six accessibility improvement tips in two rows of three icons with labels: Use Clear Visual Hierarchy; Ensure Adequate Color Contrast; Provide Text Alternatives; Simplify Navigation; Mobile Accessibility; Write Consistent and Descriptive Links.
Landscape infographic displaying six accessibility improvement tips in two rows of three icons with labels: Use Clear Visual Hierarchy; Ensure Adequate Color Contrast; Provide Text Alternatives; Simplify Navigation; Mobile Accessibility; Write Consistent and Descriptive Links.
Landscape infographic displaying six accessibility improvement tips in two rows of three icons with labels: Use Clear Visual Hierarchy; Ensure Adequate Color Contrast; Provide Text Alternatives; Simplify Navigation; Mobile Accessibility; Write Consistent and Descriptive Links.

Accessible Web Design: Why It Matters and How to Improve It

Discover why accessible web design is crucial for equal access and UX excellence, and explore practical steps to make your site inclusive, user-friendly, WCAG compliant and boost SEO.

Apr 23, 2025

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