Blog

Welcome to our blog, where we share insights and practical tips on business and website strategy to help you succeed in the digital age. 🌐 Stay informed with our latest articles on optimizing your business approach, crafting effective website strategies, and navigating the ever-evolving digital landscape. 🚀 Dive into the latest trends, expert advice, and actionable ideas to support your growth. 📈

A calm morning river scene at sunrise with a lone canoe gently floating—symbolizing reflection, new beginnings, and the peaceful freedom of choosing when and where to work.
A calm morning river scene at sunrise with a lone canoe gently floating—symbolizing reflection, new beginnings, and the peaceful freedom of choosing when and where to work.
A calm morning river scene at sunrise with a lone canoe gently floating—symbolizing reflection, new beginnings, and the peaceful freedom of choosing when and where to work.

Six Months In: Lessons, Wins, and What’s Next

Six months after launching my web design business, I reflect on the journey, challenges, wins, lessons learned, and exciting plans ahead for growth and deeper connections.

Jun 25, 2025

Flat design digital illustration showing a website layout being refreshed, with a large circular arrow icon symbolising content updates. The image uses neutral tones and matches brand colours.
Flat design digital illustration showing a website layout being refreshed, with a large circular arrow icon symbolising content updates. The image uses neutral tones and matches brand colours.
Flat design digital illustration showing a website layout being refreshed, with a large circular arrow icon symbolising content updates. The image uses neutral tones and matches brand colours.

Updating Your Website Content and Images: Expert Tips to Refresh Your Site

Keep your website fresh and effective with tips on updating copy, images, links, and CTAs. Learn how to improve SEO, engage visitors, and maintain a professional online presence.

Jun 18, 2025

Flat-style digital illustration of the Google Ads logo between two browser windows, one featuring an 'AD' with a magnifying glass and the other showing a globe with a cursor. Uses a muted beige and olive palette
Flat-style digital illustration of the Google Ads logo between two browser windows, one featuring an 'AD' with a magnifying glass and the other showing a globe with a cursor. Uses a muted beige and olive palette
Flat-style digital illustration of the Google Ads logo between two browser windows, one featuring an 'AD' with a magnifying glass and the other showing a globe with a cursor. Uses a muted beige and olive palette

Understanding Google Ads A Summary

Learn how Google Ads can boost your small business. From basics to campaign tips, 53 Degrees North offers clear, practical guides to help you succeed online.

Jun 11, 2025

Illustration showing a laptop with Google Ads dashboard, surrounded by icons for targeting, keywords, and budget, styled in earthy 'dune' brand colours, representing digital marketing setup for small businesses.
Illustration showing a laptop with Google Ads dashboard, surrounded by icons for targeting, keywords, and budget, styled in earthy 'dune' brand colours, representing digital marketing setup for small businesses.
Illustration showing a laptop with Google Ads dashboard, surrounded by icons for targeting, keywords, and budget, styled in earthy 'dune' brand colours, representing digital marketing setup for small businesses.

Getting Started with Google Ads: A Beginner’s Guide to Your First Campaign

Start your first Google Ads campaign with confidence! This beginner’s guide covers essential strategies, key steps, and helpful resources to help your business grow effectively online.

Jun 4, 2025

Illustration showing the synergy between Google Ads and a website landing page, with a split-screen view connected by arrows representing traffic and conversions.
Illustration showing the synergy between Google Ads and a website landing page, with a split-screen view connected by arrows representing traffic and conversions.
Illustration showing the synergy between Google Ads and a website landing page, with a split-screen view connected by arrows representing traffic and conversions.

How Google Ads and Your Website Work Together: Explaining the Synergy

Discover how Google Ads and your website work together to boost targeted traffic, improve conversions, and maximise ROI with practical tips and real-world case studies.

May 28, 2025

Infographic illustrating the top benefits of using Google Ads, including immediate visibility, targeted advertising, cost-effectiveness, measurable results, flexibility, local reach, and fast results compared to SEO.
Infographic illustrating the top benefits of using Google Ads, including immediate visibility, targeted advertising, cost-effectiveness, measurable results, flexibility, local reach, and fast results compared to SEO.
Infographic illustrating the top benefits of using Google Ads, including immediate visibility, targeted advertising, cost-effectiveness, measurable results, flexibility, local reach, and fast results compared to SEO.

What are the Top Benefits of Google Ads for Small Businesses?

Discover the top benefits of Google Ads for small businesses, from immediate visibility to cost control and targeted advertising. Learn how it can help your business grow and succeed online.

May 21, 2025

Illustration comparing a full website with multiple pages to a single landing page with one clear call-to-action.
Illustration comparing a full website with multiple pages to a single landing page with one clear call-to-action.
Illustration comparing a full website with multiple pages to a single landing page with one clear call-to-action.

Website vs. Landing Page: Where Should You Start?

Confused about landing pages vs websites? This guide breaks down the key differences to help you launch smart, grow fast, and pick the right option for your business goals.

May 12, 2025

Google Ads dashboard showing campaign performance data, including graphs and key metrics for analysis.
Google Ads dashboard showing campaign performance data, including graphs and key metrics for analysis.
Google Ads dashboard showing campaign performance data, including graphs and key metrics for analysis.

What Are Google Ads?

Discover effective digital marketing strategies, from Google Ads to website design tips. Learn how to drive traffic, grow your business, and succeed online with expert insights and practical guides.

May 7, 2025

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